Data Driven is a term heard more and more. Even by people not fully realizing what that slogan beholds. Organizations sometimes lack data management maturity and run the slogan nevertheless. Data will always be part of any organization, this is not a goal in itself. Managing the data in such a way that is holds value, and remains holding value is a crucial and sometimes underestimated effort.

Run the organization by the business slogan, not the next big IT term because the trends will simply change over time. If your mission is to become data driven, you're running the business on a meme. Data is inevitable, no matter what you do. Find your true mission, state your strategy, that'll drive the business, data will follow.

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